Sales and marketing alignment: leaders talk about it. They say it’s what they want. They notice when it’s not happening. But they don’t always offer a clear explanation of what sales and marketing alignment really is.
In this episode, Dr. Nika White talks about intentional inclusion in the workplace. He believes that intentional inclusion means being proactive and strategic to create an inclusive environment, not just passively waiting for it to happen.
In this episode, Tom Albert, founder, and CEO of MeasuredRisk, discusses how understanding supply chain risk can be relevant in these fields. In addition, he also delves into the importance of inspiring others in leadership and sales.
In this episode, David Thomas and Lisa Lattuca, who wrote a book called Professors at Play: Playbook Real-World Techniques for More Playful Higher Education Classroom share the importance of creating a more playful learning environment and the benefits of taking a playful approach.
In this episode, Herb Cogliano, an experienced executive business coach who has helped numerous midmarket businesses achieve exponential growth, shares his insights and strategies on how to scale up your business to the next level.
By aligning sales and marketing efforts, organizations can benefit from increased efficiency, improved lead quality, higher conversion rates, better customer targeting, fewer wasted efforts, and ultimately, increased revenue.